NOTES:

• 10 year plan: Talk to people 10years older than you and find out what they are thinking/worry about
• Extra cash can be invested or spent on experiences to enrich your life
• Define your TMI (target monthly income) based on the experiences and lifestyle you want
• Work on eliminating your dependency on materialistic things (don’t link your value to finances)

NOTES:

• Lead by example – ‘Practise what you Preach’
• Invite them to experience the alternatives Eg. Personal outsourcing – start with something small and fun for positive first experience
• Let them know you are available, but they need to realise it themselves
• Remember that people will get defensive if they feel like they are lacking

NOTES:

• Self Publishing is now perceived as more credible
• If you aim to make money – Self Publish
• If you aim to create the foundation for national and international reach – Traditional Publisher
• Not all publishers are the same, most are bad – “Publishers are good at 2 things… distribution and designing book covers”, they don’t do marketing
• Publishers are good for Retail Distribution, Editing and Recognition by mainstream media
• Traditional Publishers help you create credibility and be viewed as ‘authentic’ author – access to more opportunities and resources

NOTES:

• Never contact someone with a request or favour
• Volunteering your time for organisations which open up opportunities to meet famous people
• Befriend someone who has 1 degree of separation from the famous person, someone you can establish trust with
• Establish your network before you use it
• Find common ground (don’t talk business) and keep in contact with them
• Put yourself in their shoes – research what they want
• Know why you want to meet them – Be specific
• Make them interested in you so they will want to meet you

NOTES:

• Find unique niche, be passionate and know where they hangout!
• Find your taget and tell them about yourself – build credibility
• Credibility is perception, how can you gain trust (acceptance, recognition)

NOTES:

• You’ll find it easiest to write something you’re passionate about, and it will generally receive a better response from readers.
• It’s important to have content which readers find of interest and/or can relate to.

NOTES:

• Very early or very late, depends on your audience
• Re-date unpopular posts because first impressions count

Personally, I think that there is no clearcut “optimal” time to post because of the lack of time limitations of the internet (ie. there’s always going to be people surfing the net at any given time).

Instead, you have to think about what time and what days your audience would be online.

NOTES:

• Write about what you’re passionate about. You’ll find it easiest to write, and it will receive a better response.
• Important to have content which readers find of interest

NOTES:

Misconception: You need a lot of readers
You don’t, it depends on the type of readers (like attract like)

• Combine online and offline = cheap
• SEO strategies: good content which become default guide ppl refer to, page rank & google rank – page title, links, anchor text
• Use Google keyword tool

Misconceptions: There’s a magic formula to post length
There is no magic formula, it depends what type of content you want

• Post length: Short post length is better for getting your page on bookmarking sites like Digg or StumbleUpon.
• Post frequency: high frequency = high traffic, but it depends more on the quality of content
• Readers conditioned to expect regular posts