Virtually everyone I speak to has spent money on marketing that doesn’t work. I’ll include myself in that because over the years I’ve spend tens of thousands of dollars on advertisements, faxes, direct mail and other marketing that has pulled little or no response. When it happens, you think yourself, “I am not going to do that again”. But then sooner or later a magazine will phone up with a last-minute offer that seems just too good to be true. If you can relate to this, you’ll like the solution. You see I eventually discovered the right way to spend my marketing budget so that it gets results rather than flushing it down the toilet. To achieve this, I have
read hundreds of books on marketing, sought out some of the best marketing experts in the world and had them coach me.

Having learnt what works and what doesn’t, I then spent nine years testing all the different strategies and then working with over 1000 other companies to share information with them too. Finally, I recently teamed up with Australian marketing expert Carolyn Phillips and between us we have put all the information into a Training programme entitled, ‘Profit Booster Kit’. Of course you don’t need to buy the profit booster Kit, but if you choose to, it will show you how to double your profits in only 49 days and gives you over 297 tried, tested and proven strategies on a plate ready to use.

- Keith Banfield

Think of your business like a brand new shiny car sitting out there on your driveway. Doesn’t it look great? So where would you like to go in your car? Certainly, if you want it to go forward, you’ll need to put some petrol or diesel into it. Indeed, it doesn’t matter how good your car is, unless it is moving forward you’ll never get the full value from it.

Now let’s liken that to your business. The petrol or diesel is your marketing, because without it your business will be going nowhere fast. So why is it, that so many small business owners simply do not have a budget allocated for marketing? How can they hope to drive their business without a marketing budget? The truth is that many small business owners have picked at a bit of advertising, perhaps tried sending out some glossy brochures only to find that they received little or nothing back from it, leaving them feeling despondent, annoyed at losing the money they spent and of course frustrated at not knowing how to get it right.

If you want your business to be successful, you need to allocate a marketing budget and spend it wisely. Which leads us nicely onto the next biggest mistake made by small business owners.

- Keith Banfield

Whatever business you are running, it is essential to know who your customers are. Amazingly, one of the biggest mistakes made by small business owners is to not know who their customers specifically are. For example, if you were to ask the question, “who would you like as a customer?” Sadly, the all too common response is, “well anyone will do”.

So what do your customers look like? How old are they? What business are they in? Where are they geographically? Are they male or female? In other words, how could you specifically define who you are trying to attract as a potential customer?

- Keith Banfield