Ramit Sethi and Tim Ferriss on the topic of How To Get Traffic
I would like to clarify this mistake a little more by saying that all businesses will spend money on ineffective marketing, but it is a matter of learning from that mistake which will allow a business to grow and be successful. The best way to avoid continually spending money on marketing which doesn’t work is to test and measure, then tweaking your marketing efforts to get a better result.
Virtually everyone I speak to has spent money on marketing that doesn’t work. I’ll include myself in that because over the years I’ve spend tens of thousands of dollars on advertisements, faxes, direct mail and other marketing that has pulled little or no response. When it happens, you think yourself, “I am not going to do that again”. But then sooner or later a magazine will phone up with a last-minute offer that seems just too good to be true. If you can relate to this, you’ll like the solution. You see I eventually discovered the right way to spend my marketing budget so that it gets results rather than flushing it down the toilet. To achieve this, I have
read hundreds of books on marketing, sought out some of the best marketing experts in the world and had them coach me.Having learnt what works and what doesn’t, I then spent nine years testing all the different strategies and then working with over 1000 other companies to share information with them too. Finally, I recently teamed up with Australian marketing expert Carolyn Phillips and between us we have put all the information into a Training programme entitled, ‘Profit Booster Kit’. Of course you don’t need to buy the profit booster Kit, but if you choose to, it will show you how to double your profits in only 49 days and gives you over 297 tried, tested and proven strategies on a plate ready to use.
- Keith Banfield
Ramit Sethi and Tim Ferriss on the topic of Writing About What You’re Passionate About
Ramit Sethi and Tim Ferriss on the topic of Specific Times And Day To Post
Personally, I think that there is no clearcut “optimal” time to post because of the lack of time limitations of the internet (ie. there’s always going to be people surfing the net at any given time).
Instead, you have to think about what time and what days your audience would be online.
Not putting aside a budget for marketing is a grave mistake which many businesses make. Usually this is because business owners haven’t quite grasped the benefits of marketing, and somehow believes that their business will survive by shear WOM (Word of Mouth) or luck. Of course WOM is an extremely effective way of drawing attention to your business, but it wouldn’t be possible if no one even knows your business exists! Even businesses which already have existing customers need to spend on marketing in order to draw in more customers as well as keeping competition out of their way.
Think of your business like a brand new shiny car sitting out there on your driveway. Doesn’t it look great? So where would you like to go in your car? Certainly, if you want it to go forward, you’ll need to put some petrol or diesel into it. Indeed, it doesn’t matter how good your car is, unless it is moving forward you’ll never get the full value from it.
Now let’s liken that to your business. The petrol or diesel is your marketing, because without it your business will be going nowhere fast. So why is it, that so many small business owners simply do not have a budget allocated for marketing? How can they hope to drive their business without a marketing budget? The truth is that many small business owners have picked at a bit of advertising, perhaps tried sending out some glossy brochures only to find that they received little or nothing back from it, leaving them feeling despondent, annoyed at losing the money they spent and of course frustrated at not knowing how to get it right.
If you want your business to be successful, you need to allocate a marketing budget and spend it wisely. Which leads us nicely onto the next biggest mistake made by small business owners.
- Keith Banfield
Ramit Sethi and Tim Ferriss on the topic of Write Interesting Content
Any marketer would know that knowing who your customers are is essential to your success in business. Besides the obvious demographic information (age, sex, geographic location), you need to know very specifically what characteristics make your customer. In another words, what interests your customers so that you know exactly what will grab their attention.
Whatever business you are running, it is essential to know who your customers are. Amazingly, one of the biggest mistakes made by small business owners is to not know who their customers specifically are. For example, if you were to ask the question, “who would you like as a customer?” Sadly, the all too common response is, “well anyone will do”.
So what do your customers look like? How old are they? What business are they in? Where are they geographically? Are they male or female? In other words, how could you specifically define who you are trying to attract as a potential customer?
- Keith Banfield
Ramit Sethi and Tim Ferriss on the topic of How To Get More Traffic
Misconception: You need a lot of readers
You don’t, it depends on the type of readers (like attract like)
Misconceptions: There’s a magic formula to post length
There is no magic formula, it depends what type of content you want
In this audio interview, Sean Rasmussen explains his strategies behind blogging.
Sean teaches us why it is so important to blog about something we are passionate about, and touches on simple strategies you can use to motivate and gain loyal readers.
For those new to blogging strategies, this interview is really jam packed with ideas. But you need to first make sure that you are familiar with some of the terminology.
Even though I’m already aware of most of the strategies mentioned in the interview, I still learnt quite a lot from it. Although I hardly use Digg, I found the section on Digg strategies most interesting! In fact, it’s gotten me to start digging a few articles here and there.
Overall the interview is very useful, although it jumps through topics quite rapidly, it makes up for it in great quality content! Worth listening to it!
Click here to download Blogging Secrets with Sean Rasmussen