Mistake No.4
Getting Advice From or Using Companies That Don’t Know What They’re Talking About
In the early days when I didn’t know how to generate all the leads I wanted, the temptation was to hire a marketing company. In fact, I hired not one but six marketing companies in total. It seems that their expertise was in squandering my money rather then being accountable for the results that I wanted them to generate.
Each time, they would promise the earth and then make feeble excuses as to why they hadn’t achieved results. Two that stick in my mind, “I can’t believe it, this has never happened to us before…”, and the other was, “well there are no guarantees in marketing!”
I realise now that this is complete rubbish. If you follow a tried, tested and proven strategy that works for others, it will work for you too. That’s why for example, in our Profit Booster Kit, we are prepared to put our money where our mouth is. If you are going to use a marketing company, make sure that they give you a guarantee
- Keith Banfield

