Mistake No.12
Not having someone to answer your ‘phone!
Many small business owners lose stacks of business because they don’t have anyone to answer their phone when they are not there. Instead they have valuable sales leads directed to an answer phone.
Each time they hear a click as the phone is put down with no message being left, that’s another potential customer lost.
The solution is to hire a professional phone answering service or virtual office. Prices range from about $40 upwards per month. Typically they will answer calls in your name (you divert when you are going out to the special number they give you).
They will take the callers details, what they are calling about and then text or e-mail you, so that you can call them back when convenient. You will not lose any leads this way and it gives the impression that you have a full time receptionist.
Some people might be tempted to divert to their mobile, but then it often cuts out, diverts to voicemail etc. If you give out your mobile as the only number, your potential customer is being forced to pay for a premium rate call or use one of your competitors. I wonder which option they will choose…
- Keith Banfield
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