Archive for February, 2010

12 Marketing Mistakes: Trying to advertise like the big guys
Tuesday, February 23rd, 2010

Mistake No.9

Trying to advertise like the big guys

There is a big difference between the advertising strategy you would adopt for marketing a large multimillion-dollar company and that for a small business. You see, the big guys have got big budgets and with big budgets you have more options.

The biggest difference though is that large companies are often focusing on building their brand and getting their name better known. As a small business, you will be more interested in creating direct response. In other words, you want your advertisement to generate leads that you can turn into orders. You want to be able to see a direct return on your investment and as quickly as possible.

So when you are planning any type of advertising, think about how you will measure the response and what response you expect, rather than building a brand.

- Keith Banfield

When They Zig You Zag – To stay young drink more water
Sunday, February 14th, 2010

This is part of a Siimon Reynolds series – When They Zig You Zag

To stay young drink more water

Dehydration is believed by experts to be one of the major causes of ageing. Not only will you look old if you don’t drink much water (your skin becomes wrinkled), your kidneys will be less able to eliminate impurities efficiently.

Even brain cells are affected by dehydration. According to longevity expert, Professor Stanislaw Talalas, the average person loses about three litres of water a day. So drink at least two litres of water – the rest can come from water rich foods like vegetables and fruit.