Welcome to the official Blog of Mega Success Club. Updated every few days, here you will find important announcements and special updates on what's new. Plus you'll discover the latest marketing and business building strategies. So make sure you bookmark this page and review often. Also check out the Archives section to view past posts, which are packed with great information.

When They Zig You Zag – Get out of the office early and work at home more often.
December 14th, 2011

This is part of a Siimon Reynolds series – When They Zig You Zag

Get out of the office early and work at home more often.

The average office worker is scared to leave the office. Terrified that the boss might think they’re lazy, they stay at their desks even if they have little to do. Eradicate that attitude from this moment onwards.

The only thing that matters is your performance, not how many hours you worked, or where you worked. If your work is done, leave, and give yourself a well earned rest. Perhaps the greatest swimmer in history, Mark Spitz, attributed much of his success to his ability to make the most of his time off between swimming events, and truly relax.

Likewise if you work better at home, work often at home. Do what gets results, not just what looks good to the corporate lemmings.

When They Zig You Zag – Discover the power of deep breathing.
November 14th, 2011

This is part of a Siimon Reynolds series – When They Zig You Zag

Discover the power of deep breathing.

The quality of the oxygen you consume is absolutely crucial to the health of your blood and your brain. Your brain uses a huge proportion of your oxygen intake, over 20%.

If it’s not getting good oxygen then your thought processes will be impaired. Likewise if your blood isn’t well oxygenated, your energy levels will drop.

Whenever you exercise, consciously take deep breaths, using the lower part of your lungs, not just expanding your chest. Ten deep breaths, three times a day will energise you to a level that will surprise you.

When They Zig You Zag – Dress like the person above you in the company
October 14th, 2011

This is part of a Siimon Reynolds series – When They Zig You Zag

Dress like the person above you in the company.

If you look and act like someone more senior than you are, when the time comes for promotional reviews, it’s easy for your boss to visualise you in a more senior position.

If you dress like a junior, your company’s CEO will always see you as one.

When The Zig You Zag – Keep meetings under ten minutes
August 14th, 2011

This is part of a Siimon Reynolds series – When They Zig You Zag

Keep meetings under ten minutes.

Impossible? Try it, you’ll be amazed at how often you can pull it off. And there are great advantages. A ten-minute time limit on meetings forces people to think about the issues they want to discuss prior to the meeting’s commencement.

It also stops people babbling on with irrelevancies. Thirdly, it forces you to concentrate, and thus the resulting ideas are often better. Two tips to speed up meetings:

1. Have an agenda presented prior to the meeting, notifying participants of a start and finish time.
2. Do the meeting standing up.

7 Psychological Secrets: Scarcity
July 2nd, 2011

Download 7 Hidden Psychological Secrets to Maximum Sales here!

It’s funny. People are more motivated by the thought of losing something than the thought of gaining of something. That’s why deadlines, limited opportunities, limited production numbers, etc. will work well.
There are so many examples. If you have any teenage kids or grandkids you’ll know the hottest item this Holiday season was PlayStation2. I was even looking for it – just because it was so rare.
If you remember a few years back the hottest items were “Tickle Me Elmo”, “Cabbage Patch Kids” and “Furbies”. Why? Because they were incredibly scarce.
Here’s a personal example. I now drive an S2000 roadster. Last year was the first year Honda came out with this car in the U.S. and they were only making 5,000 available for sale here. This increased my desire to have the car even more than
I wanted before. I was comparing between a Mercedes SLK and the S2000. The SLK was available through any dealer but the S2000 was incredibly hard to find (especially in Silver with Red interior like I wanted).
I had to be put on a waiting list and dealers were getting ridiculous mark ups. And all of this only increased my desire even more until I found the exact car I wanted and traveled 600 miles to retrieve it. Heck, I would have gone even further since I was calling dealers all across the country. That’s a simple illustration of the power of scarcity.
Bottom line is this: people will try to seize opportunities and resources that are rare or becoming rare.
You can do this in your copy by mentioning there are only a certain number of seats available (good for seminars) or that you’ll be accepting a finite number of applications.  Scarcity works great for collectibles.
Find more about Yanik Silver at Your Success Club

7 Psychological Secrets: Curiosity
May 2nd, 2011

Download 7 Hidden Psychological Secrets to Maximum Sales here!

“Inquiring minds want to know”, that’s what the Enquirer commercials said anyway and it’s true – people are extremely curious. You’ll see curiosity used a lot with business opportunity ads. Most of the time they will never reveal exactly what they are selling but they’ll tell you exactly what it’s not, like this long-running ad from John Wright:
* * *
“This secret is incredibly simple. Anyone can use it. You can get started with practically no money at all and the risk is almost zero. You don’t need special training or even a high school education. It doesn’t matter how young or old you are and it will work for you at home or even while you are on vacation.”

* * *
And here’s an example from Nightingale Conant. On the outside of the letter is this copy:
* * *
The business executive was deep in debt and could see no way out. Creditors were closing in on him. Suppliers were demanding payment. He sat on a park bench, head in hands, wondering if anything could save his company from bankruptcy.
Suddenly an old man appeared before him.

“I can see something is troubling you,” he said. After listening to the executive’s woes, the old man said, “I believe I can help you.”

He asked the man his name, wrote out a check and pushed it into his hands saying, “Take this money. Meet me here exactly one year from today, and you can pay me back at that time.”

Then he turned and disappeared as quickly as he had come.

The executive looked down and saw in his hand a check for $500,000. signed by (continued inside)

* * *

I bet that would make a lot of people rip open the envelope to find out who wrote that check. Wouldn’t you be curious?

Curiosity works well in combination with a strong benefit. Curiosity is a major selling point for direct marketing. Remember, customers can’t see or feel the

item you’re offered so if you build up enough curiosity they have to see it for themselves. Selling of information products leads right into this.

Find more about Yanik Silver at Your Success Club

7 Psychological Secrets: Answering Objections Before They Occur
March 2nd, 2011

Download 7 Hidden Psychological Secrets to Maximum Sales here!

A lot of people think if they don’t bring up an objection in their copy, a prospect won’t be thinking it. WRONG!!
As you’re making your case for your product or service – if there is a common objective about it – you’d better bring it up and resolve it because they’re thinking it anyway. A nice way to handle this is by putting questions and answers inside the copy like this:
* * *
“Before we go on, I’m sure you probably have some unanswered questions and concerns. So here are some of the most common:

Q. “My practice is driven by word-of-mouth, all this “marketing” stuff isn’t for me”
A. Yes, a great deal of your practice comes from word-of-mouth and it will continue to. One major focus of the system is to generate and help control
word-of-mouth and referrals. There are many strategies and techniques in the system that you’ve never considered before that will accelerate your current referral sources.

Unless you shape word-of-mouth you have no control over what patients are saying. They could be talking about the great restaurant down the block from you or anything else. With this system you will get a true system for referrals and generating word-of-mouth.

Q. “Will all of this work for me in my part of the country? My patients are different.”
A. People are people and they all respond to emotionally charged marketing, it just doesn’t matter if you’re practicing in a major city or out in the country. These marketing systems will work anywhere –guaranteed. The key factor is, you’ll be using proven methods that work no matter what.”
* * *
You should write down all the possible objections a prospect would have and try to resolve them inside the copy. Once you get really good at copywriting, you’ll be able to place the answers in right spot as people would be thinking about it. Something like this from Instant Sales Letters
* * *
Okay, Now I Hear You Grumbling: “But I Can’t Write” or “I’m Not Creative”
Actually, that’s the whole point of these sales letter templates. Even if you can’t write a grocery list and if you don’t think you have a creative bone
in your body — you can still create powerful, profit-producing sales letters just by filling in a few simple blanks.
Find more about Yanik Silver at Your Success Club
A lot of people think if they don’t bring up an objection in their copy, a prospect won’t be thinking it. WRONG!!
As you’re making your case for your product or service – if there is a common objective about it – you’d better bring it up and resolve it because they’re thinking it anyway. A nice way to handle this is by putting questions and answers inside the copy like this:
* * *
“Before we go on, I’m sure you probably have some unanswered questions and concerns. So here are some of the most common:
Q. “My practice is driven by word-of-mouth, all this “marketing” stuff isn’t for me”
A. Yes, a great deal of your practice comes from word-of-mouth and it will continue to. One major focus of the system is to generate and help control
word-of-mouth and referrals. There are many strategies and techniques in the system that you’ve never considered before that will accelerate your current referral sources.
Unless you shape word-of-mouth you have no control over what patients are saying. They could be talking about the great restaurant down the block from you or anything else. With this system you will get a true system for referrals and generating word-of-mouth.
Q. “Will all of this work for me in my part of the country? My patients are different.”
A. People are people and they all respond to emotionally charged marketing, it just doesn’t matter if you’re practicing in a major city or out in the country. These marketing systems will work anywhere –guaranteed. The key factor is, you’ll be using proven methods that work no matter what.”
* * *
You should write down all the possible objections a prospect would have and try to resolve them inside the copy. Once you get really good at copywriting, you’ll be able to place the answers in right spot as people would be thinking about it. Something like this from Instant Sales Letters
* * *
Okay, Now I Hear You Grumbling: “But I Can’t Write” or “I’m Not Creative”
Actually, that’s the whole point of these sales letter templates. Even if you can’t write a grocery list and if you don’t think you have a creative bone
in your body — you can still create powerful, profit-producing sales letters just by filling in a few simple blanks.
7 Psychological Secrets: The Truth
January 2nd, 2011

Download 7 Hidden Psychological Secrets to Maximum Sales here!

That often quoted passage, “the truth shall set you free” should be revised to “the truth shall set you financially free”! Your mother always told you tell the truth and you didn’t know that she meant in your advertising also.
Here’s an example: John E. Powers, one of the top copywriters in the 1900′s, wrote this ad for a Pittsburgh department store in severe financial trouble:
* * *
“We are bankrupt. We owe $125,000 more than we can pay, and this announcement will bring our creditors down on our necks. But if you come and *buy* tomorrow, we shall have the money to meet them. If not, we shall go to the wall.”
* * *
Instead of yelling ‘SALE’ like so many other stores would, he’s telling the truth about why people should spend their money at this store. And this ad was said to be responsible for saving the store.
Another ad written by Powers, for a different merchant, proclaimed “We have a lot of rotten raincoats we want to get rid of.” This sold out the entire inventory of raincoats by the next morning. Hey, it was the truth and it worked!
Here’s something else, you should try to include a “damaging admission”. This will dramatically boost your credibility and truthfulness in the eyes of your prospects. Here’s what I mean:
Joe Karbo, famous for his book “The Lazy Man’s Way to Riches” wrote this in his often copied ad:
* * *
“I used to work hard. The 18-hour days. The 7-day weeks. But I didn’t start making big money until I did less – a lot less. For example, this ad took me about 2 hours to write. With a little luck it should earn me 50, maybe a hundred thousand dollars.
What’s more, I’m going to ask you to send me 10 dollars for something that’ll cost me no more than 50 cents. And I’ll try to make it so irresistible that you’d be a darned fool not to do it.”
* * *
Wow – if that isn’t honest I don’t know what is.
Find more about Yanik Silver at Your Success Club

7 Psychological Secrets: Specificity
December 2nd, 2010

Download 7 Hidden Psychological Secrets to Maximum Sales here!

99 1/4 pure. Who is that? That’s right – Ivory soap. What if they said 100% pure – doesn’t sound as specific and believable, does it?
As you know people are downright skeptical of any advertising or promotion they see. By including specifics you greatly increase your believability. Specifics hold
much more weight with your prospect.
Many times, I’ll use specifics like this headline and subhead that I used for Instant Internet Profits
* * *
“27 Year-Old Maryland Man Reveals His Proven System For Creating Instant Internet Profits From a Simple 2 Page Web Site…Even If You Hate Computers”

The Amazing Story of How a Completely Different Approach to Internet Marketing Took Me From Zero to Making $51,351.94 in Just 6 1/2 Short Months, Working From Home – And Why I’m Convinced Nearly Anyone Can Copy What I’m Doing
* * *
Let’s look at the specifics here:
1. I’m 27 years old
2. Maryland man
3. 2-page web site
4. Zero to $51.351.94 (not $50,000)
5. 6 1/2 months
Wow! 5 specifics in the headline and subhead.
When making a statement or stating a fact – make it specific. It takes a little more digging or research but it’s well worth it.
Find more about Yanik Silver at Your Success Club

When They Zig You Zag – Become a specialist, not a generalist
November 14th, 2010

This is part of a Siimon Reynolds series – When They Zig You Zag

Become a specialist, not a generalist.

Decades ago generalists ruled the roost.

Their knowledge in many fields gave them the competitive edge. But now most industries are getting so complicated that only when you specialise are you likely to be acknowledged as the best in your field.

Better to be a master of one important area than an also-ran in three areas.

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